United Hodl
IMMIGRATION LAW FIRM
Rebrand and visual strategy.
Digital Creative Direction
INSIGHT & STRATEGY
Immigration is not just paperwork — it’s personal. Every client’s story carries emotion, risk, and hope. The rebrand needed to shift the firm’s visual and verbal tone from authority and scale to guidance and care. The new identity embraces minimalism and calm — designed to make complex processes feel understandable, approachable, and human.
CONCEPT
The new mark distills the firm’s initials, C and H, into a single form.
A circular frame surrounds the “H,” symbolizing openness, unity, and trust.
Together, they form a visual dialogue between movement and foundation — the journey and the destination, like all the people everybody that wants to start a new path outside of everything.
Where the old globe once spoke of the world, the new symbol speaks of people in it.
It’s not about mapping territories anymore, but creating pathways.
This concept embodies Colombo & Hurd’s transformation: from a traditional firm that navigates borders, to a modern brand that helps people cross them with confidence.
COLOR PALLETE
Colombo & Hurd is a U.S.-based immigration and business law firm helping clients navigate some of life’s most transformative journeys.
Their old identity spoke of tradition.
THE VISUAL SYSTEM
Immigration is not just paperwork — it’s personal. Every client’s story carries emotion, risk, and hope. The rebrand needed to shift the firm’s visual and verbal tone from authority and scale to guidance and care. The new identity embraces minimalism and calm — designed to make complex processes feel understandable, approachable, and human.
CONCLUSION
Immigration is not just paperwork — it’s personal. Every client’s story carries emotion, risk, and hope. The rebrand needed to shift the firm’s visual and verbal tone from authority and scale to guidance and care. The new identity embraces minimalism and calm — designed to make complex processes feel understandable, approachable, and human.
What the client said
ColomboHurd x MelisaDuran
Design consultancy and partering for rebranding, scaling and activating companies ready to grow. Design consultancy and partering for rebranding, scaling and activating companies ready to grow.
Adam W., Owner and CEO